Consultants have their own Election Day traditions, and unique ways of reading what the early returns could mean for the outcome of ’22 or the effectiveness of specific tactics. Here’s what 10 practitioners told us they’re looking for as results start rolling in:
By Lara Korte, Jeremy B. White, and Sakura Cannestra THE BUZZ: California’s Asian American voters have shown themselves to be a powerhouse political force in recent years, and could determine the outcome of two of the nation’s most competitive Congressional races. Orange County’s massive Asian American population, which includes one of the largest Vietnamese communities […]
Between term limits, retirements, redistricting, open seats and a solidly dissatisfied voter base, crowded primaries are likely here to stay for a while.
Award-winning digital political advertising agency continues its award-winning streak for the fourth year in a row SAN FRANCISCO, May 19, 2022 – Pacific Campaign House is pleased to announce that it is the 2022 Winner of seven Pollie Awards from the American Association of Political Consultants (AAPC), the premier awards competition for the political advertising […]
By Colin Delany Goodbye 2021, a year that started with a storm and ends with a national howl of frustration . Covid has supercharged our politics, but it’s only the latest jolt to a system already carbonated from a couple of decades of furious conflict. My digital politics takeaways from 2021: Microtargeting ourselves to death When I started writing about […]
For smaller campaigns or nonprofits, additional data for digital advertising might not be in the budget, which means they could be shut out of the Facebook game all together.
By C+E Staff Two of the major challenges digital strategists will face in the 2022 midterm cycle: the continued uncertainty around the viability of Facebook for political campaigns, and getting around the targeting restrictions already in place elsewhere that make reaching minority audiences much less efficient. C&E spoke to Cheryl Hori, who runs the Democratic […]
Political consultants are scrambling to prepare for unpredictable changes to tech platforms in the leadup to the 2022 midterms — all while acknowledging the traditional off-year of election cycles is a thing of the past.
Find out how the best campaigns develop in-language content. In this article, one expert lays out four key rules to follow.
The election is over. The final campaign reports have been sent. Now what? For digital strategists and staff working with incumbent candidates, nonprofits, and advocacy organizations, here’s how to add value during the off-season when there’s not an election around the corner: Update or upgrade things that have been on their (read: your) to-do list.
